What do Muslims do online? Plot suicide bombings and complain about presumptuous women who demand the right to vote? Mohamed El-Fatatry knew better. An Egyptian national who grew up in the United Arab Emirates and came to Finland to study technology, Mohamed knew that most young Muslims were like anyone else in the Western world. To demonstrate, at the age of twenty-two he created Muxlim, which became the largest Muslim lifestyle network in the world.
Mohamed is a charismatic visionary who wanted to build a bridge between the metaphorical Muslim island and the Western mainland. The domestic and international press wrote glowing articles about his ideas. Finnish politicians fawned upon him, bestowing honour after honour. He was a hero of the high-tech community.
Yet away from the glittering halls of the Presidential palace and the bright lights of the television cameras, Mohamed had to fight for his ideas. Immigration sceptics scoffed at his company. Investors rebelled against his plans. Business partners left him. Struggling against the torrent of the global recession, he sometimes wondered how he would pay his employees. Even his own marriage disintegrated under the oppressive shadow of Muxlim.
Now a fork in the path has been reached; Muxlim is going one way while Mohamed is going another. He has no desire to settle into the cosy Finnish economic and social system. Instead, he wants to cause as much disruption as possible.
Mohamed 2.0: Disruption Manifesto is his story of what happened in the private corridors of Muxlim, Inc. and what Mohamed plans for the future.
The Finnish-Swedish publishing house has published, in English, a great book for any start-up entrepreneur or business angel as an educational resource.
For the rest of us Mohamed 2.0 works as quality entertainment, drama that even Hollywood would never have come up with. Muxlim’s story might have been a glorious failure, but David J. Cord’s book is, even in its idealising, simply brilliant.
Tommi Aitio, Muxlim’s Glorious Failure, Kauppalehti