Strategic Communications

David J. Cord provides strategic communications and content to corporations, government entities and organisations.

He communicates information regarding specific events or ideas in keeping with the long-term goals of the organisation. This can include:

  • Promoting skills and expertise
  • Addressing public policy
  • Contributing to a public discussion on topics and issues
  • Tactical branding
  • Issues management

The content can be used in various formats, such as:

  • Web pages
  • Brochures
  • Print magazines
  • Press releases
  • Blog posts
  • News items
  • Investor communications
  • Social media posts

Examples:

Corporate

Fortum logo
Fortum

Fortum helps Lukoil to increase power plant reliability

  • Demonstrate concrete benefits of lower costs and faster maintenance to customer Lukoil
  • Strengthen Fortum’s image as experienced professionals

Fortum’s innovative solution lowers emissions at old power plant

  • Demonstrate concrete benefits of reduced emissions to customer Eesti Energia
  • Strengthen Fortum’s reputation of providing solutions to hard problems

Public-private partnerships

Good News Finland logoEevia logo

Finpro / Eevia

Eevia provides Arctic bounty to the world

  • Explain bioeconomy to strengthen Finland’s credentials in sustainable high-technology
  • Stress Eevia’s natural solutions to common problems

Government

Foreign Ministry logo

Finnish Foreign ministry

(Don’t) Stop the Press!

  • Use of humour to accentuate Finnish national strengths in education and engineering
  • Highlight international interest in Finnish strengths, using U.S. White House as example

Kuntaliitto logo

Kuntaliitto (Finnish local government association)

Finland’s democracy praised by local government monitors

  • Emphasise strong local democracy and governance in Finland
  • Finnish problem-solving highlighted by Council of Europe as a third-party authority

Organisations

Tekes logo

Tekes, Finnish Funding Agency for Innovation

Slush Helsinki attracts major international investors

  • Position Finland as target for eager international venture capitalists
  • Describe specific economic strengths in growing high-tech sectors
  • Promote benefits of networking from event participation

David can be contacted at info at davidcord.com.