David J. Cord provides strategic communications and content to corporations, government entities and organisations.
He communicates information regarding specific events or ideas in keeping with the long-term goals of the organisation. This can include:
- Promoting skills and expertise
- Addressing public policy
- Contributing to a public discussion on topics and issues
- Tactical branding
- Issues management
The content can be used in various formats, such as:
- Web pages
- Brochures
- Print magazines
- Press releases
- Blog posts
- News items
- Investor communications
- Social media posts
Examples:
Corporate
Fortum
Fortum helps Lukoil to increase power plant reliability
- Demonstrate concrete benefits of lower costs and faster maintenance to customer Lukoil
- Strengthen Fortum’s image as experienced professionals
Fortum’s innovative solution lowers emissions at old power plant
- Demonstrate concrete benefits of reduced emissions to customer Eesti Energia
- Strengthen Fortum’s reputation of providing solutions to hard problems
Public-private partnerships
Finpro / Eevia
Eevia provides Arctic bounty to the world
- Explain bioeconomy to strengthen Finland’s credentials in sustainable high-technology
- Stress Eevia’s natural solutions to common problems
Government
Finnish Foreign ministry
- Use of humour to accentuate Finnish national strengths in education and engineering
- Highlight international interest in Finnish strengths, using U.S. White House as example
Kuntaliitto (Finnish local government association)
Finland’s democracy praised by local government monitors
- Emphasise strong local democracy and governance in Finland
- Finnish problem-solving highlighted by Council of Europe as a third-party authority
Organisations
Tekes, Finnish Funding Agency for Innovation
Slush Helsinki attracts major international investors
- Position Finland as target for eager international venture capitalists
- Describe specific economic strengths in growing high-tech sectors
- Promote benefits of networking from event participation
David can be contacted at info at davidcord.com.
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